The Green Passport Campaign
The Green Passport Campaign is a UNEP led initiative firmly rooted in the move
to accelerate a global shift towards sustainable consumption and
production. The Campaign builds on the need to improve the tourism
sector's efforts to communicate with tourists on sustainable tourism
through campaigns on sustainability issues. The intention is to unlock
the positive power of demand by raising tourists' awareness of their
potential to contribute to sustainable development by making responsible
holiday choices. The Green Passport website
has been developed in English, French, Greek, German, Portuguese. Its hardcopy version was
launched in English and Spanish.
Brazil was chosen to be the first destination to implement the 'Green Passport' on the national level. Other national Green Passport travel guides have been implemented in South Africa, Costa Rica, Ecuador and French Overseas Territories. The Campaign is available for national adaptation and dissemination by new partners.
The Green Passport was most recently implemented by Brazil to reduce the environmental impacts of the FIFA
World Cup 2014. Beyond responsible tourism
tips, the campaign featured the Green
Passport Tours- 60 tour options at and around each one of the twelve host
cities that were involved in the 2014 FIFA World Cup, which encouraged
travelers to choose more sustainable practices, such as public transportation
and local cultural experiences. Workshops for
the private sector were organized to engage hotels, bars and restaurants in
eco-efficiency practices in five host cities. A Green Passport Pledge was developed under a voluntary engagement
strategy, which invited the tourism sector to commit to more sustainable
practices. Through the Campaign’s website tourism businesses were able to
measure their sustainability performance through self-assessment checklists,
and with these results identify ways in which they can become involved. Guidelines
are now being prepared to help tourism businesses improve their environmental
stewardship across the campaign’s 5 dimensions: energy efficiency, water
management, food waste prevention and reduction, waste management and social responsibility.
These dimensions have been adapted to fit the local circumstances.
For more information visit: http://www.passaporteverde.org.br/en/